Guests are the lifeblood of Business Sidekick. We cover a wide range of topics, including sales, conversion optimization, efficient problem solving, new technologies and marketing strategies. In each episode, we interview an expert from a different business field and share their experience with you!
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.
Episode #27: Rand Fishkin: Think Big, Start Small – the No-Bulls&#! Guide to Starting a Business
Krister Haav is a co-founder and Product Leader at Toggl. Krister has no programming background whatsoever, which is why he’s so good at bossing the rest of his team. He’s a passionate scuba diver and reports once seeing his hand in front of his face while diving in the murky Baltic Sea.
Episode #26: Krister Haav/Toggl: How to Manage a Remotely Working Team
Bill Macaitis has served in executive go-to-market leadership roles for 3 of the 5 fastest ever growing SaaS companies. At Slack he served as the CRO leading up the marketing, sales, success and support teams. Before that he served as the CMO of Zendesk taking the company public at a $1.7B valuation. Before that he served as SVP of Online Marketing for Salesforce where he helped grow revenues from $1B to $3B. Currently Bill serves as Advisor and Independent Board Member for select SaaS companies.
Episode #24: Bill Macaitis/Slack: How to Scale Your Business the Way Slack Does
Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to www.hyken.com.
Episode #15: Shep Hyken: Then, Now, and the Future of Customer Service
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching.
As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love.
Episode #17: Kelly Roach: How to Be a Better Salesperson and Stand out from the Competition
Adam Toporek is a customer service expert, keynote speaker and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines, as well as the founder of the popular Customers That Stick® blog. Here's a link to a free pdf that Adam prepared for you: “10 Power Words You Absolutely Must Use.” It can be a handy cheat sheet for all those who work with customers!
Episode #09: Adam Toporek: Everything You Have to Know About Exceptional Customer Service
Brian created Backlinko.com in 2013 to help small business owners outrank their big brand competitors. The site is now a thriving community that generates over 2 million visitors every year.
Episode #23: Brian Dean/Backlinko: An Advanced Guide to SEO Optimization and Website Architecture
John Hall is the co-founder and CEO of Influence & Co., a company that helps brands and individuals extract and leverage their expertise to create, publish, and distribute content and gain influence, visibility, and credibility with their key audiences. He was one of the winners of the EY Entrepreneur Of The Year award in 2016 for “Best Emerging Company” and listed as one of the Business Journals’ Top 100 Visionaries. John has grown Influence & Co. into the largest provider of expert content to online publications. His company, No. 239 on the Inc. 500 in 2016, has also ranked No. 72 on Forbes’ “Most Promising Companies in America” list and was recognized at the United Nation’s for being Empact’s “Best Marketing and Advertising Company of 2014.”
Episode #21: John Hall/Influence & Co.: The Definition of Content Marketing
Paolo Fabrizio is a Social Customer Service Expert, Blogger, and Podcaster. Pioneer of online customer service and author of the book 'La Rivoluzione del Social Customer Service', the 1st Italian one about Social Customer Service. Speaker at events in Italy and abroad.
Episode #13: Paolo Fabrizio: Social Customer Service Is What Your Customers Are Looking For
Mat Patterson started his professional life as the head of a small tech support team before taking a decade-long detour into web design for companies including ASX and Booking.com. In 2006, he left a role as web designer for Taronga Zoo to lead the customer service team at Campaign Monitor, the popular email marketing web application. Having grown the customer service team from 1 to 26, and with more than 50,000 resolved tickets under his belt, Mat moved on in 2016 to join Help Scout, creator of exceptional tools for customer support teams. As customer evangelist, Mat works to help elevate customer service teams and the work they do.
Episode #20: Mat Patterson/Help Scout: How to Build Your First Customer Support Team
Lute Atieh is the Chief Operating Officer, Vice President of the Board at the American Business & Technology University and a pilot.
Lute has an educational and vocational background in business and technology and is seeking a Juris Doctor at Abraham Lincoln University. His passion for education and technology drives him in his daily pursuits is to use technological advancements to bring quality, convenient and debt-free, affordable education to students seeking skills training and educational advancement.Episode #16: Lute Atieh: Business and Technology – How It’s Changing the World We’re Living In
Shauna joined the Shopify Ireland team in July 2015. Before her current role as Shopify Partner Manager for Europe, the Middle East, and Africa, she spent a year providing direct support to thousands of Shopify store owners around the world.
Episode #14: Shauna Moran/Shopify: How to Prepare Your Online Business for the Holiday Season
Mick Griffin has over 10 years experience in building and maintaining business development strategies. Specializing in cross-border sales, Mick is now Chief Revenue Officer at Brand24 Internet Monitoring, alongside being part of the Google Experts Program working with startups from around the world. He is now working to expand Brand24's position as number 1 provider in Central Europe to the international marketplace.
Episode #10: Mick Griffin/Brand 24: Social Media for Business – Yes or No?
Anastasia Philopoulos is a Content Creator with the Shopify Partner Program. She manages Shopify's Web Design and Development Blog, finds interesting writers and thinkers, and is overly concerned with sentence structure and grammar. She’s a former award-winning journalist, freelancer, and loves nothing more than a good chocolate stout beer.
Episode #18: Anastasia/Shopify Partners: How to Get More Website Visitors
As Content Marketing Manager, Michal is responsible for coordinating content marketing projects in GetResponse. Over the years, he's planned out, delivered and optimized numerous email marketing campaigns for the brand's enterprise clients. Currently, his main mission is to provide valuable and educational content for marketers - those just starting out as well as already rocking in the online world.
Here's a special offer for Business Sidekick listeners: a 10% lifetime discount for GetResponse software once you become their member. Here it is! https://secure.getresponse.com/pricing/en/?code=LIVECHAT
Episode #12: Michal Leszczynski/GetResponse: How to Successfully Get Started with Email Marketing
Jonny Everett is the Director of Customer Development and co-founder at The Chat Shop. Jonny helps companies to create conversations with their customers, using live chat. His expertise centers on how businesses can use personal interactions in digital to boost lead generation, increase conversion and deliver outstanding customer service.
Episode #05: Jonny Everett/The Chat Shop: How to Sell Online
Suzie Blaszkiewicz is a writer and researcher at GetApp focusing on the social side of business – CRM, marketing, and of course, social media. Aside from musing about B2B software, she has experience writing about consumer apps for iPhone and Android, as well as research experience from the London School of Economics.
Episode #11: Suzie Blaszkiewicz/GetApp: An Essential List of Must-Have Apps for Small Business
Bartosz Góralewicz is the CEO at Elephate, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.
Episode #04: Bartosz Goralewicz/Elephate: Boost Your Website Traffic – SEO for Dummies
As LiveChat’s CMO, Szymon focuses on expanding product visibility and reach through SEO, integrations, partner programs and more. Szymon is a Certified Google Adwords Professional and worked in the domain/hosting industry before joining LiveChat in 2006. He earned a master’s degree in international economic relations.
Episode #03: Szymon Klimczak/LiveChat: What Is Value Proposition
Jakub is a Customer Success Manager with over 8 year experience in customer relations. Always ready to run not only the extra mile but the extra marathon for the customer. Already helped thousands of customers with achieving their goals and he is still hungry for more. Excellent deal-closer from small businesses to a Fortune 500 companies. At night, PS4 player ready to kick ass in Pro Evolution Soccer and NBA2K.
Episode #22: J. Swierczak/LiveChat: How to Successfully Manage SaaS Inbound Sales
Filip Jaskolski is a web developer within LiveChat Creative Team. Apart from that, he dabbles with data and analytics (see LiveChat's recent Customer Service Report). He enjoys studying online behaviors and experimenting with marketing-automation. If you have any questions related to the topic, reach him on Twitter: @filipjaskolski.
Episode #06: Filip Jaskolski/LiveChat: How to Drive Traffic to Your Website
Justyna Janowska is a member of UX team on a quest to make LiveChat easier and more enjoyable to use. In her 4 years at LiveChat, Justyna has dabbled in a bit of everything from supporting customers and hosting webinars to writing Knowledge Base articles that resolved common questions and customer problems.
Episode #07: Justyna Janowska/LiveChat: How to Create a Knowledge Base
Emilia Mosiewicz is a Sales Director at LiveChat where she manages the Outbound Sales Team. She has over 7 years of sales experience and 5 years as a team leader. For the last couple of years she have been helping small and medium size businesses scaling their sales processes, generating predictable revenue and creating business development strategy.
Episode #08: Emilia Mosiewicz/LiveChat: The Ideal Customer Profile Step by Step
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