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Outbound messages

Wojciech Pollok
3 min read
updated: Oct 2, 2024

Outbound messages is a dedicated place where you can monitor your customers, manage their details, and initiate contact with them. It’s like a convenient, powerful mini CRM inside your LiveChat account!

InstallationLink icon

  1. Navigate to the LiveChat Marketplace -> Outbound messages app.
  2. Select Get to install the app on your LiveChat account.

Once the installation is complete, you’ll find outbound messages in the Engage -> Outbound messages section.

Let’s dive in and see what you can achieve with it!

All customersLink icon

The All customers tab is where you can find a list of all of your customers along with associated data like the channels they used to contact you, their email addresses, countries, cities, number of chats they had with you, and the day of the last contact you had with them.

Select a customer from the list to expand the Details tab. There you can edit their record.

What’s crucial about this tab is that changing their data here will affect every other place in the LiveChat app. For example, changing their name in the Details tab will affect how they’re displayed in the LiveChat Archives section, Traffic section, or in ongoing chats!

Currently, you can edit customers’ names and email addresses, review recent conversations, and add notes.

Expand the Conversations tab to review the last two chats you had with a chosen customer. Select See all to enter archives that include all of the chats you had with this customer.

Expand the Notes tab to review the last two notes you or other agents assigned to this customer. Select See all to access all notes assigned to this customer.

To add a note, select Add new.

These notes will also show up in live chats whenever a customer gets connected with you or your agents!
These notes will also show up in live chats whenever a customer gets connected with you or your agents!

Create outboundLink icon

This section lets you set the outbound communication in motion. For now, it supports WhatsApp messaging only, but you can expect the list of supported channels to grow in the near future!

Please note that you need to have the WhatsApp Business integrated with your LiveChat account for this feature to work correctly. You also need to have approved Meta message templates in order to send outbound messages.

To create a WhatsApp outbound campaign:Link icon

1
Select WAB (WhatsApp Business).
2

Enter the name of your outbound (this name won’t be visible to your customers).

3
Select one of the template messages accepted by Meta. You should see a preview of the chosen template on the right side of the screen.
4
Select customer segments that should receive the outbound message. You can only select segments that include at least one customer with an active WhatsApp phone number.
5
Enter any additional phone numbers that you want to receive outbound.
6
Select Send outbound.

Once the messages are sent, the system will start delivering them. This process may take a moment. Data about delivered messages will be updated accordingly - live.

If you have already sent WhatsApp outbound messages, you’ll see a full list of them along with associated data, and a link to a full report about each outbound.

Hover a cursor over a specific outbound to get a preview of the template.

Enter the report to check how many recipients got the message, how many of the messages have already been delivered, what’s the open rate, and other relevant information.

That’s it. Now it’s time to send your first outbound and delight your customers with valuable, targeted messages. Try it out, and in case of any issues, don’t hesitate to chat with us. We’re here 24/7!

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