We already talked about combining emails with chats in tandem or setting up automated follow-ups that create a continuous experience. How about having direct and easy control over such automation? Is it possible to control which customers should get their conversation extended with email on the spot?

By integrating LiveChat with Mailchimp, you combine the power of automated email extensions and control when and how it is used. Set up special chat tags that will release whole email journeys to selected chatters. Go wild with multiple tags and journeys that fit different scenarios and surprise your audience with super-timely messages!

Let’s explore a use case that highlights the benefits of this integration.

Use case scenario: sending targeted emails by tagging chat conversations

Meet David, a customer looking for online consultation about his mental health. He starts a chat conversation with Laura, one of your agents, seeking advice and support.

Chat Dialogue:

The chat ends and:

-  Laura decides to tag the conversation with a dedicated LiveChat tag “concern”.

- Thanks to the integration LiveChat sends a Chat_tagged event to Mailchimp.

- The event triggers a predefined Mailchimp email journey for David.

- David gets a follow-up email with instant access to additional information for people in distress. 

Email Content:

Laura keeps a list of different tags assigned to specific email journeys at hand to quickly send relevant information to people in need.

Conclusions: chat tags triggering automated email journeys make a convenient and seamless duo

In our story:

• The agent helped the visitor with guidance and resources on chat.
• Feeling that the visitor may benefit from further contact, the agent tagged the chat with a dedicated LiveChat tag.
• Thanks to the integration between LiveChat and Mailchimp, the tag triggers a predefined email journey.
• The visitor received an email with relevant information based on his chat with the agent.

By utilizing Mailchimp’s audience insights feature, businesses can make informed decisions about how best to communicate with their audience and provide tailored support.

By utilizing Mailchimp’s audience insights feature, businesses can make informed decisions about how best to communicate with their audience and provide tailored support.

Emails tend to be less intrusive than direct chat communication, making them an ideal tool for maintaining high customer satisfaction scores when dealing with sensitive or private subjects. By integrating LiveChat with Mailchimp, businesses can stay ahead of customers’ issues and create email journeys they can apply on the spot.

Follow the setup guide and discover how this powerful duo can take your customer support services to new heights.