

David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles


3 min read | May 13 |
Advertising Effectiveness in the Spotlight of Two New Studies
When a business wants to advertise, there are two key questions: What do we say? Where do we say it? Two recent studies give added information to help answer both. The... read more

3 min read | May 11 |
Nudge Theory Sees New Applications in Public Health and Business
A new breed of economist has argued that people often don’t behave rationally or in their own self-interest, as classical economics often claimed. A new branch of... read more

3 min read | May 07 |
News in a Number: Chatbots, It’s Complicated
9.4 billion The number of parameters in Facebook’s latest chatbot, which the company claims is the most engaging and human chatbot ever created. Some say competition is... read more

3 min read | May 06 |
Global Trust Barometer Updated, Still Hard to Know Who to Trust
The Edelman Trust Barometer received a spring update. The new survey data reveal interesting trends related to the global COVID-19 pandemic. Edelman, a global public... read more

2 min read | May 04 |
Tourism Goes Domestic as Travel Industry Looks for Revenue Sources
Norwegian Airlines was in rough shape. And that was before the pandemic. The struggling airline just got some help from the Norwegian government. Other airlines all over... read more

3 min read | Apr 29 |
3 Niches Seeing More Business During the Pandemic
Necessity is the mother of invention. But sometimes the solution to a problem already exists. It takes the right problem to bring that solution into the spotlight. Here... read more