David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles
3 min read | May 27 |
Junzi Kitchen Hints at What a Successful Restaurant Looks Like Post-Pandemic
Junzi Kitchen has three big disadvantages right now. It’s a restaurant. It’s in New York City. It sells Chinese food. The first two need no explanation. Chinese... read more
3 min read | May 26 |
NASA Launch Tomorrow is a Marketing and a Space Vehicle
Elon Musk has had a bad pandemic. It appears he likes to be the center of both attention and controversy. His comments about the pandemic brought plenty of both as did... read more
2 min read | May 25 |
The Pandemic Gives Traditional TV a Boost
Despite the lack of live sports to watch, eMarketer is reporting that the pandemic has increased viewership of traditional TV. This year will be the first since 2011 in... read more
3 min read | May 15 |
Tech Companies Losing Public Trust
Trust in tech companies is falling. Two recent pieces of news confirm the continued downward trend. The first was an update of the Axios-Ipsos Coronavirus Index. A poll... read more
2 min read | May 14 |
News in a Number: Ecommerce Breaks Through
13 million First-time ecommerce customers last quarter in Latin America, according to Visa. The rise in first-time buyers wasn’t limited to Latin America, but this is the... read more
3 min read | May 13 |
Advertising Effectiveness in the Spotlight of Two New Studies
When a business wants to advertise, there are two key questions: What do we say? Where do we say it? Two recent studies give added information to help answer both. The... read more