David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles
2 min read | Apr 06 |
News in a Number: Marketers Are Thinking Twice About Marketing During COVID-19 Outbreak
86% Portion of UK marketers that are delaying or reviewing marketing campaigns, according to a recent survey by Marketing Week and Econsultancy This number is up... read more
3 min read | Apr 03 |
Tracking Coronavirus: Bluetooth Tracking App Proposed as an Alternative to More Invasive Methods
Two recent studies from Oxford University raise the possibility of tracking a large number of individuals with a minimally invasive mobile app. The hope is that such an... read more
3 min read | Apr 02 |
Online Ad Fraud More Common as Landscape Changes During COVID-19 Crisis
Clean.io, a company that offers software to prevent ad fraud, is reporting a huge increase in online ad fraud, from scams and fake ads to more sophisticated tricks to... read more
3 min read | Apr 01 |
Shopping Moves Online, Groceries Dominate During COVID-19 Outbreak
The retail industry is in a dark place. A recent article on Modern Retail confidently stated, "This is an apocalypse," after resisting such a label for the big shifts in... read more
2 min read | Mar 31 |
LinkedIn Jobs Data Shows Signs of Hope Amid Large Drops in Hiring
LinkedIn has around 20 million open job offers and well over 200 million monthly active users. This makes it a reliable source of data about the labor market. The... read more
2 min read | Mar 30 |
NASA at Home Launches To Expand Your Mind and Keep Your Kids Busy
It's not often that the launch of a scientific and educational website has a direct meaning for your business. This is one of those times. NASA has posted many of their... read more