

Erik Totten
Former Content Specialist & Editor, Success
My articles


5 min read | Apr 15 |
Looking for the Helpers During Economic Meltdown: Dan Price and Gravity Payments
Perhaps you’ve heard of CEO Dan Price and his company, Gravity Payments. Price made headlines five years ago when he did two things. He instituted a minimum salary of... read more

4 min read | Apr 14 |
Looking for the Helpers During Economic Meltdown: Bill Gates and The Gates Foundation
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping’.” That quote is... read more

7 min read | Mar 23 |
How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the... read more

7 min read | Mar 23 | Erik Totten
How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and... read more

5 min read | Mar 16 | Erik Totten
8 Essential Metrics for an Effective Email Campaign
Effective email campaigns are a part of every successful marketer’s toolbox. For an email... read more

5 min read | Mar 13 | Erik Totten
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy... read more

7 min read | Mar 23 |
How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the... read more

5 min read | Mar 16 |
8 Essential Metrics for an Effective Email Campaign
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know,... read more

5 min read | Mar 13 |
9 Steps to Create Customer Loyalty on Your Ecommerce Website
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from... read more