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Erik Totten

Erik Totten

Former Content Specialist & Editor, Success

My articles

Anticipating Disruption with Conversational Advertising

Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but the interactions they produced were largely the same: a one-way impression forced on the viewer or listener.... read more

8 minutes
Mar 10, 2020