Studying cognitive biases in recent weeks has made me more aware of how big of a role they play in our everyday lives. More importantly, that knowledge should help you become better marketers. Once you figure out the mechanisms behind your consumers' decision-making, you’ll be... read more
8 min read | May 28 |
I’ve always wondered why people behave the way they do. I might have been in grade school when I first became aware of that. Back then, I was probably too young to... read more
5 min read | May 22 |
TikTok is getting bigger and bigger, and they have plans for further expansion. After TikTok launched in the United States in August 2018, it wasn’t long before it became... read more
3 min read | May 21 |
The crisis caused by COVID-19 has badly hit the retail industry, and Patagonia is one of those affected. Founded in 1973 by Yvon Chouinard, Patagonia is famous for... read more
3 min read | May 20 |
High-fashion is one of the few product categories that Amazon has struggled to incorporate into its offering successfully. Designer brands have had their reservations and... read more
8 min read | May 14 |
Marketing is an ever-evolving discipline. Tactics come and go. Some of them disappear completely, while others adjust to the changes caused by emerging technologies and... read more
8 min read | May 08 |
Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Instagram and Snapchat have been in the game for... read more
