Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
The world’s changing faster than ever. When my grandma (born in 1925), wanted to do some fancy shopping, she had to drive 40km to the next big city and then she was shopping for a whole day. She was asking store assistants or other shoppers which product they would recommend and... read more
Every day we are exposed to hundreds of marketing messages. Being receptive to all of them would be mental chaos. That’s probably why 200 million people worldwide installed ad-blocking software last year. While it’s great for consumers, marketers who relied mainly on paid... read more
We usually talk about business like it’s the most serious thing in the world. But, in all its seriousness, business can also be funny - that is if you give it a chance. In today’s article, I’ve prepared a few funny business quotes along with the descriptions. Treat this read like... read more
There are a ton of different ways you can take on software development. Depending on whether you are preparing your own product or you offer software development outsourcing services for specific business customers, you can either use various agile methodologies or devise a plan... read more
Here’s a confession I have to make: I’m seriously addicted to Instagram. I’ve tried not to fall in love with it because I usually get hooked on all social media sites. I knew it will do no good to my free time. One day though I gave it a try, hoping I’ll be able to stop. I... read more
Customer service is a top priority for any business. And that’s because customer service makes a difference in brand reputation, customer loyalty and revenue. Did you know that 69% of Americans would recommend a company that they had a positive experience with to others? And that... read more
5 minutes
Jun 13, 2016
Social media has become an essential ingredient of good customer service, but there are some aspects that are specific to certain businesses, and need to be adapted as such. From choosing the best channel and lowering response times regardless of the nature of feedback to keeping... read more
6 minutes
Apr 19, 2016
Digital marketing without content marketing is like a car that is running out of gas. It won’t get you very far. Content marketing is a big part of creating relationships with customers, branding your company, getting noticed and remembered. It’s the reason your customers come... read more
NASA’s social media is one of the better examples of how you can use online social platforms to build a community. Posts from the agency spark real conversations in which thousands of users from across the globe discuss space exploration. If you are unfamiliar with NASA’s social... read more
Are social media sites crucial to stay in touch with customers? Yes, they are. Do they help us with promoting our brand? Yes, they do. Do they help us with selling our products off? Uhm… Not really. Many people think that once they’ll create a Twitter account, buy ads and tweet... read more
If there’s one thing that can ruin your work in a heartbeat, it’s poor user onboarding. All the hard work you’ve put into getting people to start a trial of your service will be for nothing if they can’t figure out how to use it. It won’t matter that your product is a perfect fit... read more
For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more
Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more
If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more
Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more
