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6 min read
Jun 21, 2018
As we move towards a more digitized sphere in terms of marketplaces, competition in business gets stiffer every day.
Whether you are a financial advisory firm or an online ecommerce platform, it is imperative that you bring in new tactics to improve the quality of your business. Stats show that almost 79% of the millennial shoppers (the lion's share of your digital clientele) place high values on the quality of a product as the most crucial factor when stating reasons for choosing a specific brand of products or services.
So you can see why it is essential that you pause and reflect on smart strategies to make quality control tactics work in favor of your business.
1. Define quality from your customer’s perspective
Knowing what your customers want precisely is the key to improving quality. Define what needs improvement based on the experience and perceptions that you want your customers to form about your services and products. Place yourself in their shoes and try thinking from their perspective.
What would they love about your product or service? Is it the fit, the appearance, the speed, the efficiency, the safety or the warranty? Define what matters most to them and set clear goals for improving on that field. Understanding the factor is as much important as making plans to improve the quality when you are trying to stay ahead of the competition in the current times.
2. Learn to do more with less
Business is all about being resourceful. However, the most creative and successful among business folk are those who know how to have their way even when the resources are limited. To make sure that you are making good use of the resources that you have at hand, you must first assess the potential of the same.
A few simple steps for ensuring that you are doing the best that you can with your resources is to consider the following.
- Are you taking too much time to develop, design and deliver the products or services?
- Are you making too many mistakes in the production process?
- Have you involved more employees than needed for a certain task?
- Are you keeping a check against inefficiency in your existing business model?
Once you have a definite answer to all of these questions, you will know which way to go.
3. Make ‘teamwork’ the word of the day
How do you think the footwear giants Nike and Adidas made it to the top? If you look a little deeper, you will find out that teamwork is the core value of their operations. By emphasizing and encouraging camaraderie among employees, they have reached a spot where efficiency and accuracy come at them at the snap of their fingers.
Similarly, you need to foster teamwork among your employees to make the productivity levels shoot through the roof. Collaboration leads to speeding up the process of production and ensures that quality is not compromised at all. The positive energy from teamwork might be just the dose you need for bringing about improvement in your business.
4. Have a go-to problem-solving technique
Whenever you land yourself in a soup, you must have a problem-solving method up your sleeve. Every efficient manager should be prepared to face the worst-case scenarios at work. So how do you maintain the top-notch level of quality despite encountering the problems? The answer is simple enough. You get cracking on the problem using a way that you feel works best for your product or services.
The faster you solve the problem at hand, the quicker you can concentrate on other relevant factors for managing the high quality. It is thus best to keep a handy plan of action for tackling all the problems that come your way.
5. Invest more in quality control management
This one is a no-brainer, really. The more you invest in quality management, the better results you will achieve. However, we are not only talking financial investment here. You need to invest time and effort too. Conduct regular meetings with your team for brainstorming about bringing in positive changes for quality management. Hire dynamic minds to help you offer top-quality products or services. Schedule quality checks at regular intervals to make sure that consistency is also a key player in the game. All of these investments will enable you to reap superb returns in the form of enhanced quality of your products and services.
6. Up your training and after-sales game
Training young hires is a process that not many managers pay much heed to. However, if done correctly, it can help in taking up the quality of your products and services by many notches. Training the new employees on the core values of the company and the importance of meeting customer expectations will inspire them to put in more efforts. That, in turn, will result in the overall quality of services and products to improve.
It is also important to understand that the after-sales experience goes a long way to shape customer opinions about your products and services. After-sales services determine how your customers perceive the overall quality of products and services. That is precisely why you should be focusing on the aspect of your business as well.
7. Figure in feedback and act accordingly
Lastly, maintaining high-quality communication with your customers at all times is also one of the most viable ways to go towards improving the quality of the business. Establish a chain of communication by asking for regular feedback and adjust your sales pitch, ad campaigns, production styles, and day-to-day operation that help you serve them better.
In the advanced age of digital communications, it is best to have a solid rapport with your established client base. You can always fall back on what they have got to say about your products, designs or services. Since they hold the keys towards opening doors to more and more revenues, communicating with them will take you a long way when it comes to dishing out high-quality products and services.
Wrapping it up
Improving the quality of a business is all about knowing which dots to connect and when. Blend smart marketing with deft management and you are sure to enhance the quality of your business by many a notch.
Remember, only those who are brave enough to embrace positive changes are the ones that attain the heights of success. Bring in the 7 strategies for improving the quality of your business and watch it sore to newer heights as the days go by.
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