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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more
5 minutes
Sep 15, 2017
Does using images on your site really boost conversion? Short answer — YES, it does. But there’s more to this story than meets the eye. For one, it’s not enough to slap pretty pictures on your site if they’re only around for decoration. According to eye-tracking studies by the... read more
5 minutes
Sep 7, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
Even though it often gets lumped into the same category as all the other social media platforms like Facebook, Twitter, or Instagram, Reddit is rather different. Not just in terms of looks and functionality, but also in terms of its users, which it has plenty of, whose visits... read more
8 minutes
Jul 26, 2017
Acquiring new customers is never easy. It is a huge battlefield and every day there is a new enemy trying to take your piece of the cake. Thankfully, there are several tools that can help you increase customer acquisition rates by helping you understand your market as well as... read more
9 minutes
Jul 12, 2017
The SAAS industry has experienced continuous growth over the years and is only going to grow bigger. The public cloud market alone is expected to be worth more than $100 billion in 2017, according to Statista. But a growth in market or industry size doesn’t necessarily translate... read more
In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but... read more
6 minutes
Jun 20, 2017
While an SEO is a kind of Internet Bermuda Triangle (no navigation working, no logic seems to apply, people get mysteriously lost), I believe that there is a way for us, captains, to control our course through its waters. Today, I’d like to present you a couple of tips from Brian... read more
Quora is one of the most underutilized marketing platforms. With 40 million users and more than 300 million questions, it is one of the top social networking sites which is frequently used by thought leaders. Type a question related to your industry on Google, and the chances are... read more
6 minutes
May 30, 2017
Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. But you know what? Don't fall into articles that proclaim the death of content marketing. Seriously,... read more
In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. With all of the today’s technology and resources, it has become much easier than years past. Increasing your value and therefore, your businesses value can be done with the... read more
5 minutes
May 5, 2017
Imagine going to the movie theater to watch the newest blockbuster, except when you get there, instead of one screen, there are five — all playing different movies. You’d have a hard time focusing on the movie you came to watch. That’s exactly what navigation links do to landing... read more
8 minutes
May 2, 2017
Do you remember your first sale? Of course you do. You remember the hard work you put into finding the perfect customer. You remember the hoops you jumped through to get them to convert. You remember the elation you felt after they agreed to buy from you. And you remember feeling... read more
12 minutes
Apr 10, 2017
Sales world can be completely overwhelming, especially if you’re making first steps in your sales career. Being a salesperson can surely be rewarding (especially when it comes to finances), but it also includes high accountability and responsibility for delivering on your numbers... read more
The 51st championship game of the National Football League is a thing of the past now. Patriots finally won with Falcons (even though we all thought Falcons would win for the first time in their history!), Lady Gaga opened the halftime show, and we’ve seen this year’s best... read more
