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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
In 2017, HubSpot conducted a study to understand the relationship between customers and brands, and how it is evolving. The study revealed that 63% of marketers report their biggest challenge is generating enough leads and traffic. So if there’s a surefire way to ensure business... read more
7 minutes
Jul 6, 2018
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
I’m sure most - if not all - ecommerce store owners will agree that the only thing better than making a sale is making an even bigger sale. Whether selling more big-ticket items than usual or offloading an increased number of small-ticket products during individual transactions,... read more
13 minutes
Apr 13, 2018
As an online store owner, you do everything you can to make sure that your business is running smoothly. You make sure the best photos of your products are taken. You craft the best product descriptions. And you make your site load times quick and navigation easy. Despite... read more
Having an online business is challenging. You need to staff your website with the high-quality content and great graphics or photos. You need to come up with ideas to bring people to your website - from social media, other websites and mostly, from search engines. You want people... read more
Wouldn’t it be great if you could sell on Instagram? As one of the fastest-growing communities has rapidly grown to 800 million monthly users, the lucrativeness of using Instagram for eCommerce has increased as well. More and more companies opt for building their businesses on... read more
10 minutes
Mar 9, 2018
Anyone who has managed an e-commerce business knows how difficult it is to sell online and boost returns on investment. Even the best online sellers have to constantly innovate in order to sustain their sales growth. This is where e-commerce website tools come handy. E-commerce... read more
6 minutes
Feb 27, 2018
A common question that businesses ask in relation to SEO is ‘how long will it take to work?’ It is natural that when you are investing in a marketing service that you want to ensure that it is as successful as possible. Otherwise, it is not a worthwhile investment to make.... read more
6 minutes
Feb 20, 2018
I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more
8 minutes
Dec 5, 2017
A long time ago, entrepreneurs were struggling to provide buyers with high-quality products and reasonable prices. While these elements of the business are still very relevant, they are gradually losing the race against customer satisfaction. Namely, recent surveys revealed that... read more
6 minutes
Dec 4, 2017
Ah, lead generation! The cause of countless migraines among both, starting and experienced entrepreneurs. It’s a never-ending struggle to find more prospects, make them interested in your offer and - in the end - make a business flourish. There are so many lead generation... read more
More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more
9 minutes
Oct 31, 2017
When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on. Yet, some things just remain there over time, like the efficiency of email... read more
7 minutes
Oct 24, 2017
Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more
5 minutes
Sep 15, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
