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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Picture this – you are heading a brick and mortar store and watching customers lined up at the cash counter makes for a delightful sight until they abruptly change their minds and leave without making a purchase. Ouch. Now, that’s a ‘so close, yet so far’ kind of a situation.... read more
7 minutes
Nov 9, 2018
Running a successful online business is never an easy task. Whether a business will succeed or not depends on numerous factors, some of which aren’t even in your control. Luckily, this means that there are factors that you can control and it means that choosing the best... read more
7 minutes
Nov 6, 2018
The main problem faced by customers during online shopping is they do not have someone to answer their questions right away. And they want to have someone to address their concerns and help them in real time. 51% of customers think that businesses should not only be available,... read more
I like to dig out marketing insights like a gold miner digs for gold. Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Conversion is where the money is. Recently, as I was digging through data for a... read more
7 minutes
Oct 12, 2018
As sophisticated digital marketing strategies continue to evolve and produce impressive results, a question that often comes up is: “is email marketing still relevant?” It is. Its average ROI of $44 for every $1 spent shouldn’t and will not go away anytime soon. Thanks to its... read more
7 minutes
Sep 7, 2018
Recording or hosting live product demos are a great way for inbound sales teams to better connect with customers. No matter what you sell, the product demo can move a lead along by showing the range of features and benefits in one comprehensive experience. A demo isn’t... read more
6 minutes
Sep 5, 2018
I think that there is a revolution taking place in the world of business. I call it The Convenience Revolution, and I’ve written an entire book about it and how you can use convenience to take your customer service to the next level. This revolution is affecting all kinds of... read more
5 minutes
Aug 31, 2018
The forecast for the global augmented and virtual reality market size is pretty clear. We should expect to see massive growth by 2022. How massive? 209.2 billion dollars massive! Augmented reality is one of the most important technology trends at this point. It’s extremely... read more
8 minutes
Aug 20, 2018
For years, marketers have watched as Google has changed its algorithms, and they have adjusted accordingly. Why? Because they want to get on at least first page of results when a search is performed. They have researched the best keywords/phrases and carefully placed them into... read more
8 minutes
Jul 31, 2018
When we think of content marketing, what do we think of? Many will say SEO, and many more will say lead generation. But what I think of is interaction, and the loyalty this can create. The average person consumes around 11.4 pieces of content before making a purchase. And some 84... read more
6 minutes
Jul 20, 2018
In 2017, HubSpot conducted a study to understand the relationship between customers and brands, and how it is evolving. The study revealed that 63% of marketers report their biggest challenge is generating enough leads and traffic. So if there’s a surefire way to ensure business... read more
7 minutes
Jul 6, 2018
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
As a B2B company, you’ll know that the process of attracting, nurturing, and converting leads is the cornerstone of your business. However, it’s tricky to maintain a steady volume of high-quality leads, especially through email, content, and social media. Here's where LiveChat... read more
12 minutes
Apr 20, 2018
I’m sure most - if not all - ecommerce store owners will agree that the only thing better than making a sale is making an even bigger sale. Whether selling more big-ticket items than usual or offloading an increased number of small-ticket products during individual transactions,... read more
13 minutes
Apr 13, 2018
As an online store owner, you do everything you can to make sure that your business is running smoothly. You make sure the best photos of your products are taken. You craft the best product descriptions. And you make your site load times quick and navigation easy. Despite... read more
