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Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more
5 minutes
Jan 30, 2018
To the novice advertiser, it might not seem like SEO and paid search (PPC) have a lot to do with each other. After all, PPC is all done through Google Adwords, while SEO is an all-encompassing process that takes weeks and even months to yield results. alt In reality, the two are... read more
6 minutes
Nov 9, 2017
Some time ago, we decided that it’s time to start to accept guest post contributions. It sounded like the best idea ever! Through the eyes of imagination, I saw our blog flooded with great posts all these great content writers would send us! I saw tons of valuable content... read more
How many times did you have a great content idea you forgot about days or weeks later? How many times did you have to reschedule a post because something more important came up? Everyone reading this probably knows that one of the best ways to grow your business is through... read more
10 minutes
Oct 18, 2017
Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more
5 minutes
Sep 15, 2017
While an SEO is a kind of Internet Bermuda Triangle (no navigation working, no logic seems to apply, people get mysteriously lost), I believe that there is a way for us, captains, to control our course through its waters. Today, I’d like to present you a couple of tips from Brian... read more
As we send in few text messages now and then, we might not realize this, but we tend to use emojis more often than not. Now they are entering the world of marketing – as even subject lines of trendy product pitches consist of emojis, and nowadays you can even order a large pizza... read more
6 minutes
Jun 13, 2017
Quora is one of the most underutilized marketing platforms. With 40 million users and more than 300 million questions, it is one of the top social networking sites which is frequently used by thought leaders. Type a question related to your industry on Google, and the chances are... read more
6 minutes
May 30, 2017
Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the day after. But you know what? Don't fall into articles that proclaim the death of content marketing. Seriously,... read more
In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. With all of the today’s technology and resources, it has become much easier than years past. Increasing your value and therefore, your businesses value can be done with the... read more
5 minutes
May 5, 2017
We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more
Many content writers struggle to get attention to posts on their company's blog. They write the best of them, they try to choose topics their audience would love, they do all they can to make their texts interesting and useful at the same time. And after a promotional peak,... read more
Content converts. Good content converts better. Content creation is key in moving your customer from interest to taking a desired action. When you are successful in getting a potential lead to your landing page, it is the content on that page that will eventually determine... read more
10 minutes
Oct 20, 2016
> Insolent words, you might say, but I have reasons to think that marketers don’t know how to make a good use of content. And I’m not talking about blogs written only for SEO or click-bait articles like “Become a Millionaire Thanks to This Crazy Method!” I’m talking about fine... read more
SEO, also known as Search Engine Optimization, is a nightmare of many entrepreneurs and marketers. All of them want to hit first pages of Google rankings with their pages and they all see SEO as a malicious obstacle standing between them and better Google ranks. But what if we... read more
