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I could give you thousand reasons why amazing customer service is worth the effort. For example, better customer service is cheaper than any advertising, happy customers become your brand advocates, bringing others with them and people are more likely to buy from you. These are... read more
In my latest post I wrote about why customer service is important, in this post I would like to tell you how you can take advantage of a personalization to create an even better customer service experience. Let’s start with what customer service experience is. In simple words,... read more
Excellent customer service experience is a holy Grail for all people working in business. We struggle all the time to provide the best possible service, we go hundreds of extra miles to make customers happy, and yet - we’re still getting negative feedback and customer complaints.... read more
Customer service stories are full of bloodcurdling events and malicious characters. All of us can recall at least one example of really bad customer service where everything went wrong, a person we were talking to was incompetent or a customer that we were dealing with, was a... read more
Many businesses hide themselves behind stock photos, soulless copy and scripted conversations. Yawn... they are boring. But, there are other businesses, the brave ones, where people behind the brand show themselves up and tell personal stories. They are engaging, dip into our... read more
5 minutes
Jun 23, 2015
As 2014 ended, marketers discussed business trends for 2015. As always, their predictions seemed more or less accurate and, in most cases, terribly obvious. For example, I’ve read that in 2015 marketing will “shift from globalization to personalization”. Sounds impressive, but... read more
Here’s a quick and simple guide for live chat operators and website visitors who discuss sales and support matters over the chat - live chat etiquette. Although some of the tips below might seem obvious, the communication goes much better if goals of the chat operator overlap... read more
7 minutes
Sep 7, 2014
A good customer experience can increase the length and value of any buyer-vendor relationship. In a marketplace, where every product has a better or cheaper substitute, it becomes obvious that commercial success is tied to care, going way beyond closing sales. Successful... read more
7 minutes
Jul 26, 2012
