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Customer retention
What Is Customer Acquisition Cost and How Can You Keep It Under Control?
Growth is probably one of the most important objectives for any company, apart from survival, of course. And when we think about business development, one of the things we have to consider is the cost of acquiring new customers. (Yes, growing your business comes at a price!) It’s... read more
11 minutes
Jan 18, 2022
What Is Churn Rate and Why It Will Mess With Your Growth
According to Investopedia, churn rate, also known as attrition rate, “Is the rate at which customers stop doing business with an entity. It is most commonly expressed as the percentage of service subscribers who discontinue their subscriptions within a given time period. It is... read more
Connect with customers
LiveChat is a complete customer service platform that delights your customers and fuels your sales
What Is Relationship Marketing and How Can You Improve It?
Relationship marketing is a form of marketing that focuses on customer retention and customer satisfaction rather than sales transactions. It differs from other forms of marketing by recognizing the long-term value of building customer loyalty. Relationship marketing emphasizes... read more
11 (Ethical) Ways to Collect Customer Data
Big data is BIG. According to a study by IBM, 90% of all the existing data in the entire world has been created in just the last two years. 2.5 quintillion (that’s 2.5 with 18 zeros behind it) bytes of data are generated every day. To put that into context, TechJury reported in... read more
How Do You Exceed Customer Expectations? Part 1: Review, Manage, and Research
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
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9 Steps to Create Customer Loyalty on Your Ecommerce Website
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more
4 Automation Strategies to Earn Your Customer’s Loyalty
We live in a culture of instant gratification, and consumers expect a fast and convenient customer experience from brands 24/7/365. So, the ability to deliver an outstanding and unique customer experience is key to effective customer acquisition and retention. It is a fact that... read more
8 minutes
Oct 31, 2019
What is Customer Lifetime Value and Why You Should Care
I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more
8 minutes
Dec 5, 2017
4 Ways to Reduce Cart Abandonment With a Loyalty Program
You might think it’s only your problem. Customers fill their carts, they’re ready to pay, then they just leave! Annoying, right? Well, without a doubt, every single ecommerce retailer and marketer out there has had some experience with cart abandonment. According to Business... read more
5 minutes
Aug 3, 2016