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Picture this – you are heading a brick and mortar store and watching customers lined up at the cash counter makes for a delightful sight until they abruptly change their minds and leave without making a purchase. Ouch. Now, that’s a ‘so close, yet so far’ kind of a situation.... read more
7 minutes
Nov 9, 2018
Running a successful online business is never an easy task. Whether a business will succeed or not depends on numerous factors, some of which aren’t even in your control. Luckily, this means that there are factors that you can control and it means that choosing the best... read more
7 minutes
Nov 6, 2018
I like to dig out marketing insights like a gold miner digs for gold. Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Conversion is where the money is. Recently, as I was digging through data for a... read more
7 minutes
Oct 12, 2018
A majority of businesses feel that generating leads is one of their top challenges, which isn’t much of a surprise considering: 61% of companies run 5 or less landing page tests per month 48% of landing pages contain multiple offers 75% of marketers struggle with optimizing... read more
6 minutes
Oct 5, 2018
In 2017, HubSpot conducted a study to understand the relationship between customers and brands, and how it is evolving. The study revealed that 63% of marketers report their biggest challenge is generating enough leads and traffic. So if there’s a surefire way to ensure business... read more
7 minutes
Jul 6, 2018
“Online privacy” is a big phrase recently, but might seem to be underestimated by online users at the same time. Let’s take the Facebook-Cambridge Analytica data scandal. It still lives in media. The US Congress put Zuckerberg through the hoops. And a couple of days ago, Facebook... read more
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
As a B2B company, you’ll know that the process of attracting, nurturing, and converting leads is the cornerstone of your business. However, it’s tricky to maintain a steady volume of high-quality leads, especially through email, content, and social media. Here's where LiveChat... read more
12 minutes
Apr 20, 2018
I’m sure most - if not all - ecommerce store owners will agree that the only thing better than making a sale is making an even bigger sale. Whether selling more big-ticket items than usual or offloading an increased number of small-ticket products during individual transactions,... read more
13 minutes
Apr 13, 2018
Having an online business is challenging. You need to staff your website with the high-quality content and great graphics or photos. You need to come up with ideas to bring people to your website - from social media, other websites and mostly, from search engines. You want people... read more
Anyone who has managed an e-commerce business knows how difficult it is to sell online and boost returns on investment. Even the best online sellers have to constantly innovate in order to sustain their sales growth. This is where e-commerce website tools come handy. E-commerce... read more
6 minutes
Feb 27, 2018
If there is any evidence we’re living in the future, the rise of chatbots is about as clear as it gets. While it might seem like this phenomenon has only been around for a couple short years, chatbots have actually been around since 1966! However, it wasn’t until 2016 when bots... read more
6 minutes
Feb 23, 2018
With 2018 just around the corner, we wanted to make sure you were prepared for some big changes that are coming in the New Year. If you manage an ecommerce site, or you have clients who have an ecommerce site, this post is going to outline how you can be preparing now for... read more
12 minutes
Dec 8, 2017
More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more
9 minutes
Oct 31, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
