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Online Marketing

What Is Account-Based Marketing?

Marketing is an ever-evolving discipline. Tactics come and go. Some of them disappear completely, while others adjust to the changes caused by emerging technologies and tools. One of the trends that have been gaining traction in the last couple of years is personalization.... read more

8 minutes
May 14, 2020

Should You Be Marketing on TikTok?

Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Instagram and Snapchat have been in the game for nearly a decade now. Facebook and Instagram have been out there even longer. While not as popular, Pinterest... read more

8 minutes
May 8, 2020

8 Essential Metrics for an Effective Email Campaign

Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more

5 minutes
Mar 16, 2020

What Does Customer Service and Marketing Have in Common

Most companies have many different departments, like sales, human resources, marketing, customer service, and so on. Not so long ago, we didn't care that much about how they communicated with each other. A steady flow of information, or ways in which the work of one department... read more

7 minutes
Mar 12, 2020

How to Use Videos for Effective Customer Support

Video marketing has simplified communication between companies and customers. The flexibility it provides makes video a powerful yet profitable digital marketing tool. Even the support executives today actively use video feature in their daily routine. It allows them to instruct... read more

Koushik Marka
6 minutes
Dec 31, 2018

The Ultimate Guide to Creating Effective Email Autoresponders

Are autoresponders underrated in marketing strategies? They are not so-much underrated as they are underused. Plus, they have had a bad rap because of the number of spammers who have perverted their use. There is no need to believe the horror stories you read about autoresponder... read more

Silvia Woolard
9 minutes
Aug 29, 2018

How We Reached 100,000 Unique Views a Month on LiveChat Blog

4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more

10 minutes
May 25, 2018

Text Messaging For Ecommerce and 15+ Useful SMS Templates

Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more

Emily Johnson
11 minutes
Apr 30, 2018

The Structure of a Successful Email Campaign

Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more

Luisa Brenton
6 minutes
Apr 24, 2018

How to Create the Perfect Abandoned Cart Emails

As an online store owner, you do everything you can to make sure that your business is running smoothly. You make sure the best photos of your products are taken. You craft the best product descriptions. And you make your site load times quick and navigation easy. Despite... read more

8 minutes
Apr 10, 2018

5 Ways Your Company Can Benefit from Hosting Hackathons

Who said that work has to be dull? Working can also be a source of fun, especially if you work in a nice environment, you’re working on an interesting project and you have a chance to self-develop. It’s double-fun if you can prove yourself right and win a sweet prize! Wait a... read more

5 minutes
Mar 23, 2018

The Right Way to Write Branded Content

Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more

Christina Battons
5 minutes
Jan 30, 2018

Email Marketing Best Practices: How to Write Emails For Effective Lead Generation

When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on. Yet, some things just remain there over time, like the efficiency of email... read more

Kevin Nelson
7 minutes
Oct 24, 2017

Effective Unsubscribe Email Messages to Retain Subscribers

We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more

6 minutes
Mar 28, 2017