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4 years ago, I was given the challenge to write my first article for the LiveChat Blog. The subject of the post was supposed to be about customer service. I dug a little to come up with something worth reading. What came to my mind was that customers behave like kids sometimes.... read more
Did you know that every person in the US receives around 32 text messages per day? It’s a pretty big deal, isn’t it? We’re using SMS to inform our family members we’ll be late for dinner, share new experiences, jokes or ideas with our friends or postpone meetings due to ever... read more
11 minutes
Apr 30, 2018
Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more
6 minutes
Apr 24, 2018
As an online store owner, you do everything you can to make sure that your business is running smoothly. You make sure the best photos of your products are taken. You craft the best product descriptions. And you make your site load times quick and navigation easy. Despite... read more
It’s safe to say the goal of every marketer is this: connect with your customers in a way that promotes customer loyalty and increases sales. In the digital marketing realm, there are several ways to reach out to customers, but studies continue to show that email marketing is the... read more
6 minutes
Dec 19, 2017
Email marketing still stands as one of the pillars of digital marketing. Although its revenue can sometimes end up being on the lower side, it's by far the cheapest. Now, when thinking up fresh campaigns every now and then, it can get hard to be innovative. The content gets old,... read more
6 minutes
Dec 14, 2017
When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on. Yet, some things just remain there over time, like the efficiency of email... read more
7 minutes
Oct 24, 2017
P.T. Barnum, the founder of Barnum & Bailey Circus, once said: “Without promotion something terrible happens. Nothing.” Any small business can learn from what P.T. Barnum did to promote the circus to promote their own business. What happens without promotion I have a... read more
5 minutes
Jun 28, 2017
Did you know there are over 1.5 billion websites in the world today and a new one pops up every second? So there are at least thousands of readers out there who will most likely be interested in your content and opinions. After all, if your content matches your audience’s... read more
6 minutes
Nov 4, 2016
Every day we are exposed to hundreds of marketing messages. Being receptive to all of them would be mental chaos. That’s probably why 200 million people worldwide installed ad-blocking software last year. While it’s great for consumers, marketers who relied mainly on paid... read more
Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. However, you’d be surprised to know that despite having tons of... read more
So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more
Affiliate marketing is one of the most popular ways of making money online. It is about a relationship between three main parties: the affiliate (publisher), the merchant (advertiser), and the customer. Affiliates act as extended sales and marketing departments of the merchants... read more
7 minutes
Jul 22, 2016
Imagine this situation. You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present. Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea... read more
The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. It seems like a simple goal, but it’s far easier said than done. Today’s technology like social media and email allows businesses to reach their customers much faster than in the... read more
8 minutes
Apr 27, 2016
