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Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. However, you’d be surprised to know that despite having tons of... read more
So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more
Imagine this situation. You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present. Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea... read more
Forming a strategy for your Twitter is a must but it’s only the beginning. The next big things are creating an engaging content and nurturing relationships on Twitter with your customers. Luckily you can build relationships through smart, well–planned messaging. To do that you... read more
Welcome to another chapter of our Book of Quotes. Recently it was all about sales quotes and tips on how can you keep a positive attitude during the sales process. Now it’s time to open the next chapter – Marketing Quotes. Being good at marketing means you need to know your... read more
For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more
People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. We love to share stories and news with those around us. But why do we talk about and share certain things and not others? Word of mouth marketing There are... read more
Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more
Have you ever wondered how the greatest newsletters and blog articles are born? Which spells are cast to make product descriptions as interesting as the greatest novels? How to create extraordinary content? I’m sorry to disappoint you, it's not the kind of knowledge you are going... read more
