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There are two types of leads in this world — warm and cold — right? Wrong. Just like life isn't black and white, it's the same when it comes to lead generation. Sure, warm and cold are the fundamental division, but there's so much more to lead qualification. What are the... read more
Sales prospecting is like participating in a gold rush, and this isn't just some random analogy. The term "prospecting" and its meaning in the sales context dates back to gold prospectors who would sift through sand and rocks to find valuable gold nuggets. And just like gold... read more
Can you imagine that companies lose at least $1 trillion annually because of poor sales cycle management? This can be avoided or at least reduced with a clearly defined sales cycle, which should be analyzed and optimized regularly. Not only does it help companies generate more... read more
14 minutes
Jul 13, 2023
Sales tech has become an absolute game-changer for companies looking to optimize their performance and closing deals. Think increased efficiency, skyrocketing productivity, and a serious boost to your revenue growth. How can you get all that? What is sales tech all about? It's a... read more
I asked our sales reps about the skills they consider crucial in their daily work. One of the answers was an outlier, and it only said “Money.” Baffled at first, I thought about all the sales reps and managers I’ve worked with, and I realized that what they ultimately value the... read more
You feel like there's no reason to complain about your sales reps' results, but deep down, you know they could be closing more deals. The revenue is off the charts one month, only to be off the mark the following month. This can happen because of poor communication between... read more
Being a customer success manager (CSM) is a piece of cake. A cherry on top, after years of working in customer service. But is it, though? Well, it's not for me to judge. I'm here to bring you closer to all the job specifics and share the insights I got from LiveChat's Success... read more
In today's crazy competitive business world, customer segmentation is essential for marketing success. By breaking customers into smaller groups based on their unique characteristics, businesses can make personalized marketing campaigns that are more likely to connect with the... read more
A sales pipeline full of quality leads is every business owner's dream. Once you have that, it feels almost as good as winning a lifetime supply of your favorite chocolate bar. But those supplies never really last a lifetime, do they? And you shouldn't take your lead supply for... read more
If you have a store on Shopify, chances are your business is doing great. You have a nice-looking store and you’re able to manage it from one place. Now, you’re probably wondering how to connect with customers and increase your sales. For that, I have a simple answer - live chat... read more
For some, the COVID-19 pandemic and its consequences haven’t turned out all that bad. How so? Take a look at shopping. Sure, the way we buy stuff has been transforming over the past decade or so, with more and more people shifting towards online purchases. Ecommerce has been... read more
Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more
Do you remember the last time you bought something online? Can you remember what convinced you to choose a particular product or service over other options? We’re swamped with ads all over the web. Whether it’s social media, mobile apps, or a simple Google search results page,... read more
Marketplaces are a powerful tool in the ecommerce world. Whether you need a place to test the popularity of your product or you're looking to tap into a new audience with an established brand, a marketplace can do the trick. Here are a few things to consider when using a... read more
12 minutes
Feb 11, 2021
Omnichannel marketing has been a buzzword for some time now, and for good reason. Rather than putting all your eggs in one basket and concentrating solely on, say, email campaigns, omnichannel marketing uses multiple channels to provide your customers with an immersive,... read more
8 minutes
Dec 16, 2020
