How to Make a Landing Page That Converts

How to Make a Landing Page That Converts

It has to be very specific, so people who’s looking for a very specific thing will find your landing page before anything else.

when you have an online business there are a lot of things to worry about, there is social media the kind of content you put out, but there’s one thing that the people are really gonna look for, and it’s the first thing they get to see, which is your landing page. Your landing page should be a place that inspire or motivate people to do something, and today we’re gonna show you four things you can do in order to improve your landing page. welcome to success

so the first thing you can do is to choose a goal and it’s not something, it’s not an option you definitely need to choose a goal. And let me give you three examples the first thing you can do is try to get a lead, and this is where you have all your ebooks and your webinars You ask for for an email and then they get their freebie and when you get that email you start building a lead right and then you can work the client The second thing you can do is offer a free trial and this is something we do in live chat as well, as soon as you get to our landing page, you see a 14-day free trial. So we inspire and motivate people to just sign in. And the last thing you can do is just make a sale straightaway this is when you have your 50% off for the next 20 minutes, buy now, and people gets beyond inspired they get really crazy about buying something from your page. So choose a goal and make sure you know what you want your landing page to do

the second thing you can do is to choose a keyword for your website for your landing page think of your meta tags and your descriptions it has to be very specific so people who’s looking for a very specific thing it will find your landing page before anything else let’s say for example mountain biking Patagonia does this with Mountain Biking and they offer a lot of content about it. But at the same time they’re full of CTAs of inspiring and motivating people to buy a product from them so think of the keyword that it will make people go and find your website easily

number 3 make sure you highlight very well what are the benefits of your product choose big headline so people can see what are the things you’re offering, because they’re going to scroll through your page very quickly but if they get to see very clear what is it that you’re offering and what are the benefits for them they will memorize that and think of your website as the right place to be

and number four is something that you need to do related to number three is to use good design in order to highlight those benefits. People digest big words very easily but it’s a lot easier for them to see an image, to see a picture, or an illustration that makes it clearer for them. So if you want to talk about the benefits of outdoors, you can have mountains. If you want to talk about the benefits for the pets, you can have dogs. Use good design in order to enhance the messaging that you’re using on your headlines and also if you go down make sure the CTA is very clear for them to know what’s the next step

so to sum up everything every little thing that we just told you to improve your landing page is in order to get the people to do something if you have your customers coming to your landing page you want them to convert into something either clients or followers or whatever it is that you want. Make sure you let us know how is your website and your landing page converting, leave the comments below

and we’ll see you next time. Chao for now

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