Identifying Customer Needs: A Step-by-step Approach
May 8, 2024
It’s crucial for businesses to understand customer needs, with 73% of consumers expecting companies to anticipate their expectations. In today’s discussion, we’ll explore tools and tactics to identify these needs effectively.
Tools and Tactics to Identify Customer Needs:
– Review Customer Questions
– Run Customer Satisfaction Surveys
– Conduct Social Listening
– Competition Research
00:00 Introduction
01:00 Benefits of identifying and understanding customer needs
01:52 Review the most recurring questions from customers
02:45 Run customer satisfaction surveys
03:18 Conduct social listening
03:49 Run competition research
04:37 How to conduct a customer needs analysis?
04:48 Categorize your findings thematically
05:46 Conduct a means-end analysis
06:49 Putting your findings into action
It’s crucial for businesses to understand customer needs, with 73% of consumers expecting companies to anticipate their expectations. In today’s discussion, we’ll explore tools and tactics to identify these needs effectively.
Tools and Tactics to Identify Customer Needs:
– Review Customer Questions
– Run Customer Satisfaction Surveys
– Conduct Social Listening
– Competition Research
00:00 Introduction
01:00 Benefits of identifying and understanding customer needs
01:52 Review the most recurring questions from customers
02:45 Run customer satisfaction surveys
03:18 Conduct social listening
03:49 Run competition research
04:37 How to conduct a customer needs analysis?
04:48 Categorize your findings thematically
05:46 Conduct a means-end analysis
06:49 Putting your findings into action
