The Essential Steps to Build a Brand

The Essential Steps to Build a Brand

Is your brand a boy or a girl? is it black or white? is it old or young?

So you have a product, you have something that people really want, now it’s time to do one of the hardest things in business, which is to create a brand. if your product is what people want, your brand is what’s gonna connect people to that product and make a strong relationship but don’t take this lightly spend time and effort and love and to create something strong and relatable. Today we want to show you four things you should focus on when you’re creating a brand persona Welcome to success.

Give it a name your brand is just like a baby needs a name but don’t forget that the name is gonna define a lot of things in the future. If you choose something trendy a lot of young people might get excited, if you choose something foreign maybe people will think you have an exotic product, if you choose something funny it might be just like in high school and then might laugh of your brand for the rest of your days. think of what the customer target is saying, how do they talk, what words they use

what emotions you want to evoke. if you have that clear, it should be easy to find a way to find your name now that your brand has a name start asking yourself these questions is your brand a boy or a girl, is it black or white, is it old or young. This is important because you’re gonna understand better the relationship your brand can have with your customer. Are you customers gonna admire your brand, are they gonna fear your brand or they’re just gonna fall in love with your brand

So now it’s time to get drawing and I mean literally grab a pen and paper and start drawing your brand give it a head, give it arms, give it legs, give it clothes. Add a lot of details so you can understand the presence of your brand. You don’t need to be a great drawer, just try to understand how people’s gonna feel when you enter the building as a brand. Are they gonna reverence, are they gonna sigh or are you just gonna high-five your brand

There are a lot of other aspects of creating a brand there’s also fonts and colors and shapes, but when you understand your brand as a persona with its own voice and with its own flaws and virtues, it’s a lot better to go through the process don’t try to make something perfect just show your brand on an honest light and people will connect to that and it will make it easier for them to fall in love with the brand Now we would love to hear about what’s your favorite brand and why and we’ll see you next time

We really want to hear from you so make sure you leave a comment in the comments below and don’t forget to subscribe we’ll see you next time