David Street
Copywriter, Success
About me
Member of the Success editorial team. I combine technical expertise and a clear writing style to publish articles that quickly help readers understand the big picture.
I worked for years as a systems engineer and still have a strong interest in breaking down complex problems to present them in a way anyone will understand. I dig into detailed data where necessary. Statistics and charts are useful to explain complex ideas, but an elegantly written paragraph can also do the job.
I read everything from classic literature to science magazines to keep a broad perspective. My two cats remind me that I also need to take a break and eat something now and then.
My articles
13 min read | Nov 20 |
Black Friday Retail: How Offline and Online Will Live in Harmony
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be... read more
2 min read | Sep 24 |
Louis Vuitton Makes In-game Items – Video Game Advertising Gains in Prestige
Video game product placements and tie-ins are nothing new. From Doritos snacks popping up in a stealth shooter to Verizon billboards showing up roadside in a... read more
6 min read | Sep 20 |
What Do McDonald’s AI Investments Say about the Future of Customer Service?
Last week, McDonald's bought Apprente, a technology firm specializing in artificial intelligence (AI) systems to take orders in quick service restaurants (QSR). They... read more
3 min read | Sep 13 |
Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity
Amazon is the biggest e-commerce platform in the world. If you're a brand selling products online, you need to be there. Or do you? Luggage upstart Away and shoemaker... read more