Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
5 min read | Mar 13 |
Previously, I wrote about gaining and retaining trust on your website. Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a... read more
8 min read | Mar 10 |
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but... read more
5 min read | Mar 06 |
So, you’ve had a gorgeous ecommerce website designed. The landing page is relevant and clean, with eye-catching call-to-actions and compelling SEO optimized content. Your... read more
9 min read | Mar 03 |
Theodore Roosevelt was ahead of his time when he said, “The most important single ingredient in the formula of success is knowing how to get along with people.” Of... read more
8 min read | Nov 18 |
Can you feel it, coming in the air tonight? It's a big holiday season for retail. Bigger than 80's hair. We hacked the mainframe and found the secret data – this could be... read more
